Park Inn by Radisson, Kraków
The world is changing and thus the way mass communication also. What is the future of communication with the use of mobile devices? We will try to find an answer on this topic!
Artur Józefowski (Bank Zachodni WBK)
Mobile apps have completely taken over our smartphones. Comfortable, like a pair of jeans, and easy to use, like riding a bike. The future is in innovation-but what will make mobile banking app unique in our phones?
Jacek Dymkowski (Selectivv Mobile House)
Smartphone is the most personal device of every man. The secrets entrusted to mobile devices describe us more closely than any others data in internet. How could marketers can use mobile data in marketing?
Monika Kołodziejczyk (Grupa Interia.pl / Semahead)
The quality and importance of data coming from mobile is growing fast and will soon become one of the foundations of omnichannel marketing strategies. How to increase user engagement and sales through mobile?
What is changing in mobile search in 2018, and what do mobile marketers, website owners, and developers need to know? Join Google's Valentyn Pylypchuk as he discusses what’s coming in 2018, everything you need to know about Mobile First Indexing, what's new with AMP, and other best practices marketers and website owners need to be aware for to stay ahead. "Finally, Valentyn will demonstrate the latest updates to the New Search Console and walk you through the new interface and features.
I've collected data and cases of AdWords and SEO campaigns in which mobile was an important element of the strategy. From ideas and tools to data and results that show how to use mobile to build sales and reach. 
User experience optimisation by using new approaches like: AMP, PWA. How to prioritize activities, think about it strategically. Presentation based on examples and case studies.
Blockchain technology potential (BitCoin's core technology) is increasingly used also in other markets than financial. How to catch the wave and use blockchain in mobile world?
What can the mobile industry learn from advertising? About half-truths, compromises and unsurpassed simplicity, or a few hints for marketers and designers, where to look for original ideas for the use of mobile.
Emilka Bojańczyk (Superskrypt), Piotr Burdyło (Superskrypt)
How do you build an expressive and memorable brand identity, when dealing with the possibilities and use-cases of a mobile phone? And how do you strike a balance between the impressive and the frustrating in mobile UX?
Paweł Elbanowski (Recognize.IM)
Advanced algorithms accurately recognize the objects that surround us: books, movies, advertisements, billboards, labels. How to use this potential to create catchy CTAs and engage your clients through mobile?
You have just released a great application. There is only a small problem - no one downloads it. It is ranked on 478 position in the search results. The chances of finding it by users are so small. It looks like you need an ASO.
Case study is about how an app without a marketing budget got half of milion downloads and more than 50 thousand questions from its players.
I will present how the largest Polish brands combine, optimize and automate their communication in the areas of E-MAIL and SMS marketing. The combination of both channels guarantees a positive synergy effect!
Edward Mężyk (Cluify (Grupa Datarino))
Why the cookies times are becoming a thing of the past and we should focus on reaching audiences based on their real-world behaviors rather than online. Case study of retail stores.
Łukasz Kosman (LeanCode sp. z o.o.)
Activy is the mobile bike game. After launching the first pilot program we've discovered how important it is to automated the tracking features. We achieved that through implementation of the deep learning mechanisms.
Jakub Kornatowski (Qcoder / PwC)
Unifority of the app and operation system gives you almost 80% chance for success. During the session I will explain why the best app are design stick to the Apple and Google standards.
Details soon...
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