Mobile apps have completely taken over our smartphones.
Comfortable, like a pair of jeans, and easy to use, like riding a bike. The future is in innovation-but what will make mobile banking app unique in our phones?
Smartphone is the most personal device of every man. The secrets entrusted to mobile devices describe us more closely than any others data in internet. How could marketers can use mobile data in marketing?
The quality and importance of data coming from mobile is growing fast and will soon become one of the foundations of omnichannel marketing strategies. How to increase user engagement and sales through mobile?
What is changing in mobile search in 2018, and what do mobile marketers, website owners, and developers need to know? Join Google's Valentyn Pylypchuk as he discusses what’s coming in 2018, everything you need to know about Mobile First Indexing, what's new with AMP, and other best practices marketers and website owners need to be aware for to stay ahead. "Finally, Valentyn will demonstrate the latest updates to the New Search Console and walk you through the new interface and features.
I've collected data and cases of AdWords and SEO campaigns in which mobile was an important element of the strategy. From ideas and tools to data and results that show how to use mobile to build sales and reach.
16:20 - 16:50
How to optimize user experience to improve business results? Strategic and operational approach.
What can the mobile industry learn from advertising? About half-truths, compromises and unsurpassed simplicity, or a few hints for marketers and designers, where to look for original ideas for the use of mobile.
How do you build an expressive and memorable brand identity, when dealing with the possibilities and use-cases of a mobile phone? And how do you strike a balance between the impressive and the frustrating in mobile UX?
12:00 - 12:30
Sexy CTA - how to use image recognition technology to build amazing mobile customer experience
Advanced algorithms accurately recognize the objects that surround us: books, movies, advertisements, billboards, labels. How to use this potential to create catchy CTAs and engage your clients through mobile?
12:35 - 13:05
ASO (App Store Optimization) let users find you among 6M apps.
You have just released a great application. There is only a small problem - no one downloads it. It is ranked on 478 position in the search results. The chances of finding it by users are so small. It looks like you need an ASO.
I will present how the largest Polish brands combine, optimize and automate their communication in the areas of E-MAIL and SMS marketing. The combination of both channels guarantees a positive synergy effect!
15:10 - 15:20
CASE STUDY: The offline in mobile communication. Case study
Activy is the mobile bike game. After launching the first pilot program we've discovered how important it is to automated the tracking features. We achieved that through implementation of the deep learning mechanisms.